This is the support Web site for a program, which I gave on January 19, 2002 in Anaheim, California. The title of this program was, What's New in Small-Store Web Sites? I also gave another program on that day. It was entitled: Just How Good is Your Web Site?

Before we get started --

Bookmark this page so you can get back to it easily.

This Support Website is design to cover the material I covered in the on-site program. You can go through it in the same order we did there. Or follow links to move around as your interest moves. If you get "lost" you can either use the back button to get back to a familiar place. Or use your bookmark to return to this page.

There are lots of links from this site to other sites and other pages on this site, so feel free to explore as your needs and interest dictate. And now · on with the show!!

The object of this program was to help you leave the room with an idea of the state-of-the-art in small-store Web sites.

The outline of the program was as follows.

We began with a look at the results of my survey of the current state of Web sites among musical instrument retail stores. From there we looked at three specific areas that ought to command your attention in the next year or so.

The first of these was E-Commerce Packages and Portals -- the way that you begin doing e-commerce online.

The second was a new markup language called XML, which will change a lot of the ways that we do sophisticated things on the World Wide Web.

Then, we took a look at E-Mail Management and CRM.

I concluded with some ideas about what you should do next.

Let's begin with a look at the survey results.

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