What to Do Now

If you're looking to make your small-store site the best that it can be, let me suggest a couple of immediate steps.

Start by making your site as good as it can be with current technology and within your current budget. Look at the features of what makes up a good site and look at the things we've talked about that you can do to set your site ahead of other small stores. You may want to review your site using the criteria outlined in my program, "Just How Good is Your Website?"

Next, start moving into the e-commerce game. If you're not selling on the Web now, you should be looking for a way to do that. Pick the products and customers that will let you do it most effectively, but get started. If you're selling on the web now (a 26% probability), look for ways to improve and expand your e-commerce efforts.

While you're making your plans to do that or improve that, keep an eye on XML and its development within the music products industry. As standards jell, youâll be offered an opportunity to dramatically improve your site and its sophistication.

Investigate using email as a major support function for your business and customers with a program like CosmoTracker that will let you manage your e-mail communications quickly and effectively. E-mail is one of the most powerful tools that you have as a small store; and getting a tool which will let you not just send and receive mail, but manage it and review the status of your communications can go a long way toward making your Internet efforts profitable.

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