Multiple Entry Points
Most Websites are built with one front door. That front door is the one everybody has to go through. It's probably like the front door in your store in that way.
But on the Web, you're not required to have only one front door. Instead, you can have lots of front doors. Give yourself heavy partial credit if you've got multiple entry points for people with different kinds of needs.
Face it, folks who play the trumpet aren't that interested in pianos most of the time. My daughter, Debbie, played just about everything that you could blow through, either brass or woodwind, but she wasn't much interested in anything you could bang on. The woodwind people can have a woodwind door on the Web. In fact, the clarinet people can have a clarinet door.
Multiple front doors do two things for you. The first is they help people get to relevant information quickly; and, therefore, improve the usefulness of your site for them.
The second benefit of those multiple entry points is that they can help you promote your site. What I suggest is that each of your front doors be a separate sub-directory on your site, and that the main page for that door be a page titled, "index.html.% Structuring your site that way means that you have multiple sub-directories that can be promoted individually to search engines and links to by outsiders. It helps your promotion a lot.
Give yourself full credit it you have a separate front door in a separate subdirectory for every instrument and package you sell.
Give yourself some extra credit if you've got personalized pages for people that matter. Personalization is getting less expensive and more effective almost by the hour.
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