The Tool Kit

There are two primary net/web tools that you'll use to improve your agency productivity and profitability in the Digital Age.

A great business website is your contact point for policy holders and prospects, twenty-four hours a day and seven days a week. It can help you increase revenue, decrease expenses and make things work better. We'll begin by looking at the characteristics of a great website and then move to a review of ten dimensions you can use to evaluate your site.

Email is the unsung hero of the Digital Age. It's not as flashy as the Web, and it doesn't get as much press, but it's a powerful productivity and profit-building tool nevertheless. We'll review the ways you can use email effectively.

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