This is the Support Site for a program I gave at NAMM's Summer Session in Nashville on July 19, 2003. I also did a program that same day called "What's Next in Music Product Retailing?"
Note: Click here for a copy of the note-taking handout. It's in Adobe Acrobat format.
Here's a quick outline and overview of the program Ways the Net Can Boost Your Sales and Business.
We opened with a look at What's New That Matters to You. In the last year or so there have been two big changes that affect the way you’ll use the net effectively to boost your business. First, Affordable Net Shopping Systems have come of age. Second, the world of the search engines has matured, consolidated and changed and that makes a difference in the strategies you should use to get your store found.
A basic principle is that the Net should support your local business. In order to get more local business you have to understand how folks use the Net for local shopping.
In the final section of the program we looked at how you used the net to get more customers for your local store and how to use net tools to keep them longer.
You can use the menu at the right to jump to the section that interests you the most, or you can start to review the material in the order it was presented by clicking here.
