New Ways the Net Can
Boost Your Business
Keeping Customers
Customers that you already have are far more profitable than new customers. They don’t require the marketing cost and they tend to buy more, the longer they’re customers.
Pay a lot of attention to the second order. The second order is the most important one in building a long term relationship. This is the time to use special offers. This is something you want to track closely.
Work at staying in touch. Email newsletters are great tools for this. And you can always add offers to your email copy.
Give special treatment to special folks. Identify your best customers. Make their life easier by letting them place regular orders online. Use email for contact. Treat them special.
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