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Marketing in the Digital Age
AHTD
October 10, 2003

This is the Support Site for my program on Marketing in the Digital Age, presented to the Association for High Technology Distribution on October 10, 2003 in Montreal, Canada.

You may obtain a copy of the handout in pdf format by clicking here.
You may obtain a copy of the PowerPoint slides I used in the program by clicking here.

Objectives

This program is designed to help you leave the room with

• A clear idea of how effective marketing practice has and has not changed in the Digital Age
• An understanding of how to use the tools in your Digital Age Marketing Toolkit effectively
• An understanding of how to integrate Timeless Marketing Principles with Digital Age Marketing Principles into an effective, profit-building marketing program.

Outline and Overview

• The Fundamental Marketing Things Apply in the Digital Age
• People Buy for Their Reasons, Not Your Reasons
• Different Benefits for Different Buyers
• Good Things Take Time (and Attention)
• Repeat Business is More Profitable than New Business
• Some Customers and Prospects are More Important than Others
• Differentiation is the Key to Competitive Advantage
• Perceived Value is the Key to Profitability
• How the Net Changes Business
• Reach
• Transparency
• Speed
• Your Digital Age Marketing Toolkit
• Web Site
• Email
• Combinations
• Three Marketing Principles for the Digital Age
• Integrated Marketing Campaigns in the Digital Age

This site has many great resources for you. Use the search engine on every page to find articles and other resources of interest.

Here are some other sites and page you may find interesting.

• Indian River Consulting Group
• Logistics Evolution
• Profits in the Balance - an article about Digital Loyalty Networks
• Jim Pinto

In addition, I've devoted an entire directory to the process of developing a great business website.

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• The article remains essentially unaltered.
• Wally Bock is shown as the author.
• The notice Copyright 2003 by Wally Bock or similar appears on the article.
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Any other reprinting or reposting requires specific permission which is almost always granted. Click here to request permission if necessary.

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