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Beating Goliath for ISSA

This page was created to support the program called "Beating Goliath: How to thrive against giant competition" presented on October 18, 2005 in Las Vegas.

Click here to download the handout in PDF format.

Click here to download a copy of the PowerPoint slides for the presentation.

Here are links to some of Wally's articles on this subject.

Beating Goliath written for ISSA
Beating Goliath written for Wally's Monday Memo newsletter

Here are articles and discussions that will give you an idea about how others have beaten Goliath. Use their stories to spark ideas about how to do things in your industry and specific situation.

Fortune Small Business ran a series called "Beat the Beast" about how small stores managed to thrive agains giant competition.

Dr. Kenneth Stone, of Iowa State University, has made a specialty of studying how smaller businesses can compete with large ones. His specialty is how small stores deal with Wal-Mart. On his site, you'll find an excellent report called "Competing with the Discount Mass Merchandisers" that has lots of good "Beating Goliath" suggestions.

Click here to contact Wally with a question or to find out more about his Marketing Strategy Evaluation service.

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