In 2001, the Verizon Corporation asked me to write a book that they could distribute to their customers about ways to be profitable in the Digital Age. They wanted it to contain some basic orientation material, but to be chock-full of ideas that would make a difference in just about any size business.
That original concept became the book, What's the Big Idea?, and a column by the same name. Every Big Idea has to meet two tests.
First, it must make a difference in your business. If it won't help you increase revenue, decrease expenses or just help things work better, it doesn't make the cut.
Second, a Big Idea needs to be easy to implement. You should be able to put one of these ideas to work for you without spending a ton of money on equipment or special programming skills and without having to bring in a bevy of consultants.
Some Big Ideas involve technology. One of these is "Use Autoresponders." If you've got an Internet Service Provider, you probably already have this capability. All you have to do is put it to work to help you make money.
Other Big Ideas don't have anything to do with technology at all. The Kiss II Principle, for example, suggests that you concentrate your marketing efforts on repeat and referral business. No new technology, just what may be a new way of thinking that will boost your bottom line.
You'll find a complete list of Big Ideas below. The ones that were included in the book have the page number in parenthesis. The ones that have appeared on columns since the book was written have a "C" in parenthesis.
In addition to the Big Ideas themselves, the book contains an outline of how the net changes business, and guidelines for managing e-business projects. You can purchase an autographed copy of the book at a special web discount by clicking here.
Click here to order the book.
Created/Revised/Reviewed: 30 July 2002
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