Search All Wally's Sites Using Keywords ------Key Great Website Pages------ 1 -- Decide Key Issues 2 -- Design Info & Experience 3 -- Develop Pages & Functions 4 -- Deploy the Site 5 -- Do More Add Links from Inside Content Agree on Incentives & Perf Agree on Milestones Budget Business & Project Basics Complete Beta Test Daily Site Tasks Designers Develop Forms & Coding Develop Look & Feel Develop Title and Metatags Develop Promotion Plan Enrich the Site Harmonize Designs Hosting Inside-Out Design Key Processes Monthly Site Tasks Outside-In Design Performance Specs Project Team Publish to the Web Re-Design Register with Search Engines Routine Updates Timeline Visitor Profiles Weekly Site Tasks Main Page for Getting a Great Business Website See a Map of This Sub-Site Decide Key Issues Design Info & Experience Develop Pages & Functions Deploy the Site Do More Get Help with Wally's Coaching/Mentoring Program Ask Wally a Question

Getting a Great
Business Website
Our Objectives

There are three basic types of business objectives you can try to meet with your site.

• You can increase revenue
• You can decrease expenses
• You can help things work better

Sometimes you can measure these objectives directly. Other times you will need to measure some other activity. Here are some items that are often used to measure website effectiveness, along with Wally's comments.

Hit Count - hit count actually measures the number of files called for display. That means it can be many files per page and a different number of files (and hits) for visitors who are loading graphics and ones that aren't. In general, their inaccuracy makes Hits an awful measure for most business sites.

Number of Unique Visitors is a good measure of the number of folks who actually visit your site.

Time on Site is a decent surrogate measure for how interesting your site is.

I like behavioral measures like downloading files or requesting information via forms or autoresponders.

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